Levels of Suspicious US Web and Mobile Traffic Ease in Q2

September 19, 2014

This article is included in these additional categories:

CPG & FMCG | Digital | Mobile Phone | Privacy & Security | Tablet

SolveMedia-Suspicious-US-Web-and-Mobile-Activity-Q1-2013-Q2-2014-Sept2014Source: Solve Media

    Notes: Some good news on the bot traffic front, as levels of suspicious web activity dropped to 45% – still a high figure, but an improvement nonetheless from the high of 61% in Q4 2013. Levels of suspicious mobile activity in the US also declined quarter-over-quarter, from 24% to 18%, the lowest figure in at least 6 quarters of measurement. Expect those levels to rise again, though, warns Solve Media, as the holiday season approaches and ad spending picks up. Overall, 31% of US web traffic was confirmed as bots, as was 12% of mobile traffic. Separately, Solve Media notes that the CPG vertical is seeing above-average levels of mobile bot traffic, with that attributed to rising mobile ad spend in the sector.

      Related: Mobile Share of Digital Advertising Budgets, by Industry

        About the Data: Solve Media has reported on bot data for the past two years based on insights from the 10,000 publishers in its network across display, video and mobile.

        45th Parallel Design Ad

        Explore More Charts.

        Pin It on Pinterest

        Share This