Top Reasons Why US Consumers Try New Grocery Brands

September 3, 2014

Nielsen-Reason-Try-New-Grocery-Brands-Sept2014Source: Nielsen [download page]

    Notes: When grocery shopping in a retail store, US consumers are most likely to buy something new or different from usual if it’s on sale for a good price (56%) or if they have a coupon (50%), finds Nielsen, although almost half will do so out of an urge to try something new. Interestingly, recommendations from friends, ads, and attention-grabbing packaging are all par in terms of driving new brand decisions, per the report.

      Related: What Affects Shoppers’ Image of a CPG Brand the Most?

        About the Data: The results are based on a survey fielded from February 17 to March 7, 2014 among 30,000 global respondents. The US breakout yielded 507 respondents.

        45th Parallel Design Ad

        Explore More Charts.

        Pin It on Pinterest

        Share This