The 10 “Most-Chosen” FMCG Brands in the World

May 15, 2014

This article is included in these additional categories:

CPG & FMCG | Top Brands


    Source: Kantar Worldpanel [pdf]

      Notes: Coca-Cola remains the “most-chosen” FMCG brand in the world, chosen more than 5.8 billion times last year. In fact, 44% of households purchased the brand an average of 13.7 times last year; while #2 Colgate had higher penetration among households, it was purchased less frequently. Overall, the top 10 brands remained consistent from last year. Each of the top 5 maintained their rankings.

        Related: North America’s 10 Most Valuable Retail Brands

          About the Data: Kantar defines “Consumer Reach Points” as follows:

          “This measures a brand’s strength in terms of the number of times brands are chosen by shoppers.

          Independent of revenue, it exposes the decisions consumers are making at point-of-sale.

          The Consumer Reach Points of each brand is calculated by multiplying three numbers:

          • 1) How many households bought the brand/universe (% penetration);
          • 2) Population (number of households in the country); and
          • 3) How often: The average number of times they purchased it (frequency).

          The measurement is then weighted by actual population to calculate the brand’s reach. As well as a clear picture of the size of its global footprint, this reveals where the brand has opportunities to grow its penetration and its frequency.

          45th Parallel Design Ad

          Explore More Charts.

          Pin It on Pinterest

          Share This