B2B Media Industry Revenues Grow by 3.3% in 2014

April 22, 2015

This article is included in these additional categories:

B2B | Digital | Magazines | Newspapers | Spending & Spenders | Trade Shows & Events

SIAA-ABM-B2B-Media-Industry-Revenues-2008-2014-Apr2015Source: SIIA / ABM Business Information Network

    Notes: B2B media and information industry revenues grew by 3.3% to $27.6 billion last year (unadjusted for inflation), with digital advertising providing the bulk of the almost $1 billion in year-over-year growth, per the ABM’s latest BIN Report. Events remain the largest revenue stream, at roughly 44% of 2014 revenues, with print the next-largest (24% share). In fact, print had its smallest contraction in several years, with B2B print ad revenue actually growing by 7% in Q4. Meanwhile, data and business information revenues continue to grow, up by 4.2% to $2.8 billion in 2014.

      Related: Direct Media Response Rate, CPA and ROI Benchmarks

        About the Data: The BIN report combines data from several sources. Event revenue is supplied by CEIR; print advertising data is provided by publishing service bureau IMS. Data on B2B digital advertising is estimated by ABM based on information provided by the IAB and the data component of the BIN report is provided by Outsell, supplemented by publicly available data and ABM estimates.

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