Most Helpful Content Types, According to B2B Executives

October 16, 2014

This article is included in these additional categories:

B2B | Content Marketing | Cross-Media & Traditional | Email | PR | Social Media | Trade Shows & Events | Video

EconomistPeppercomm-Most-Helpful-Content-for-B2B-Audiences-Oct2014Source: Economist Group / Peppercomm

    Notes: Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months, with 71% citing them among their top-3 most helpful. Next up are research reports or special reports (51%) and white papers or briefing papers (27%). These are not necessarily the most-used content forms, though; an accompanying survey of B2B marketers finds that while articles are the most common form of content created, newsletters and social media posts are next.

      Related: B2B Content Marketing: Executive and Brand Perspectives, Compared

        About the Data: The study is based on two surveys: one of 500 global business executives; and of 500 global marketers. Both groups hailed from a variety of industries.

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