B2B Media Revenues in Q2: Digital Up; Print Down

September 24, 2014

This article is included in these additional categories:

B2B | Magazines | Spending & Spenders | Trade Shows & Events

ABM-B2B-Media-Industry-Growth-Trends-in-H1-Sept2014Source: The Association of Business Information & Media Companies (ABM)

    Notes: B2B media industry revenues grew by just 0.4% year-over-year in Q2 to reach $6.31 billion, per ABM, with digital revenue again leading the way with a 12.6% increase. Database and information service revenue grew by 3.3%, with more modest growth seen for event revenue, which was up by 1.4%. Print ad revenue had by far the worst result, declining by almost 10%. For the first half of the year, overall B2B media revenues are up 2.5%; that compares with a 4.4% increase in H1 of 2013.

      Related: [Debrief] Reaching and Influencing B2B Buyers and Decision-Makers

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