6 in 10 B2B Execs Agree That Social Business Has Created Value

July 17, 2014

This article is included in these additional categories:

B2B | Digital | Social Media


    Source: MIT Sloan Management Review / Deloitte [download page]

      Notes: While social business (defined to “include activities that use social media, social software and technology-based social networks to enable connections between people, information and assets”) is often seen as the realm of B2C companies, almost 6 in 10 B2B respondents to this year’s global survey agreed that social business has positively affected their organization’s business outcomes, not far behind the two-thirds of B2C executives sharing that sentiment. The authors note that B2B companies are leveraging social business in a number of ways, including social data analysis to aid in product development.

        Related: Social Business Progression “Stuck in First Gear”

          About the Data: The survey was conducted in the fall of 2013 and included responses from 4,803 business executives, managers and analysts.The survey captured insights from individuals in 109 countries and 26 industries and involved organizations of a broad range of sizes.

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