B2B Media Industry Revenues, 2008-2013

April 18, 2014

This article is included in these additional categories:

B2B | Magazines | Newspapers | Trade Shows & Events


    Source: Association of Business Information and Media Companies (ABM)

      Notes: Industry revenues grew by 4.8% year-over-year (3.8% when adjusted for inflation) to reach $26.9 billion, the highest total since 2008 ($29.2 billion, adjusted for inflation in 2013 dollars). The increase was spurred in part by a 22.2% jump in digital ad revenues and a 10.2% rise in data/business information revenues. Events remain the single largest revenue stream, at 45% share in 2013, mostly unchanged from 5 years prior (46% share). Over that 5-year period, though, print’s share of revenues has fallen by 11% points (to 26%), while digital’s share has grown by 8% points (to 19%). Print revenues fell another 4.4% last year.

        About the Data: ABM compiles the core data for its BIN Report from several participating partners. Trade show data is contributed by CEIR, the Center for Exhibition Industry Research. The data and business information stream is provided by Outsell, a research and advisory firm focused on the publishing and information industries. Digital advertising data is an ABM estimate based on the Interactive Advertising Bureau Ad Revenue Report. The print advertising data is provided by Inquiry Management Systems (IMS), a technology- and research-based publishing service bureau; the print data for previous periods has not been revised and is an ABM estimate based on the figures released at the time by IMS. The number of business magazines published in the United States is from MediaFinder.

          Related: Which Sources Are B2B Media Users Leveraging For Buying Decisions?

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