Millennials Bought More New Vehicles Than Gen Xers in H1

August 7, 2014

This article is included in these additional categories:

Automotive | Boomers & Older | Youth & Gen X

JDPower-Share-New-Vehicle-Sales-by-Generation-in-H1-Aug2014Source: J.D. Power

    Notes: During the first half of this year, Millennials (born 1977-1994) accounted for a larger share of new-vehicle retail sales than Gen Xers (born 1965-1976), the first time this has occurred, per J.D. Power, with the former comprising 26% share of sales and the latter 24% share. Baby Boomers (born 1946-1964) are still the generational cohort buying the most new vehicles, though. Indeed, Boomers accounted for 38% share of sales during the first half of the year. Last year, J.D. Power data indicates that Baby Boomers accounted for 40% of new-vehicle retail sales, compared to 24% for Gen Xers and 23% for Millennials.

      Related: The Logic of Advertising to Baby Boomers

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