Radio Revenues Flat Again in Q1

May 19, 2014

This article is included in these additional categories:

Automotive | Financial Services | Pharma & Healthcare | Radio | Spending & Spenders | Telecom | TV Advertising


    Source: Radio Advertising Bureau (RAB) [pdf]

      Notes: Radio revenues were flat year-over-year in Q1 at about $3.8 billion, the 5th-consecutive quarter of flat performance. Digital and off-air revenues each grew by 16%, offsetting a 2% drop-off in spot revenue and an 8% decline in network revenues. Automotive remained the top revenue category, though it was flat from the year-earlier period. By contrast, communications/cellular advertisers increased their spending by 33% year-over-year to take the second rank in the spot segment, while spending by insurance companies also grew by 33% in conjunction with the March 31 Affordable Care Act (ACA) enrollment deadline. Advertisers in the healthcare category increased spending by 16% in Q1. On a related note, Kantar Media estimates (as reported Radio Reaches 9 in 10 Millennials Weekly

        About the Data: Spot Radio, Digital and Off-Air revenues are based on a pool of more than 100 markets as reported by the accounting firm of Miller Kaplan Arase LLP and extrapolated to the entire U.S. Digital Revenue is comprised from activity generated by websites, Internet/web streaming and HD Radio including HD2 and HD3 stations. Network Revenue includes seven major Radio network companies. Revenue data has been randomly verified since 2002.

        The lineup of markets/stations may vary from year to year. Percent change is calculated on revenue adjusted to current year reporting.

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