Mobile Campaigns Continue Shift to Geo-Targeting Techniques in Q1

May 16, 2014

This article is included in these additional categories:

Analytics, Automated & MarTech | Automotive | Data-driven | Digital | Food & Restaurants | Mobile Phone | Retail & E-Commerce | Tablet

xAd-Mobile-Advertisers-Use-of-Targeting-Techniques-in-Q1-May2014

    Source: xAd [download page]

      Notes: Despite Q1 traditionally seeing lower use of geo-precise targeting (targeting areas that do not conform to standard geo-boundaries), 79% of campaigns on the xAd platform used the technique in Q1, up from 58% in the year-earlier period. Geo-precise targeting was most heavily used by the retail (95% of campaigns), restaurant (95%) and auto (94%) sectors, which the analysts attribute to proximity being a key factor in the target audience’s decision to visit a location.

        Related: Mobile-Local Ad Clicks Most Commonly Followed by Phone Calls

          About the Data: Metrics and insights provided are based on xAd’s network and campaign data throughout Q1 2014 from over 300 unique national brand advertiser campaigns.

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