Consumers Flocked to Travel Sites in January

February 20, 2012

comscore-top-gaining-properties-dec-jan-11-feb2012.jpgTravel site categories accounted for 4 of the 10 top-gaining web categories by percentage change in January 2012, including Transactions sites, which grew 28% month-over-month to 3.7 million visitors, according to [download page] comScore Media Metrix data. Car Rental sites reached 6.2 million visitors during the month (up 22%), while Hotels/Resort sites attracted 33.2 million visitors in January, representing a 18% increase. Ground/Cruise sites (16%) also posted double-digit gains. ranked as the category leader among Transactions sites with 798,000 visitors, an 11% month-over-month increase. came in second with 642,000 visitors (up 9%), followed by with 442,000 (up 86%) and with 278,000 (up 48%).

Within the Car Rental site category, Enterprise Rent-A-Car Company led with 3.2 million visitors, up 14%. Avis Budget Group ranked second with nearly 2 million visitors (up 19%), followed by Hertz with 1.3 million (up 21%), with 793,000 (up 30%), and Dollar Thrifty Automotive Group, Inc., with 790,000 (up 27%).

Meanwhile, Marriott secured the #1 position in the Hotels/Resorts category with 5.1 million visitors (up 30%), ahead of Disney Parks & Travel with 4.8 million (up 36%), Hilton Hotels with 4.6 million (up 25%) and Expedia Hotels with 3.3 million.

Americans Check Out Job Options Online

Career Services & Development site categories also performed well in January, accounting for 3 of the 10 top-gaining web categories. Traffic to Job Search sites rose 27% in January to reach 24.2 million visitors. Job Search was the category leader with 13.7 million visitors (up 33%), followed by Job Search with 9.8 million (up 27%), Job Search with 5 million (up 28%) and with 3.5 million (up 42%).

Training and Education sites also saw increased traffic, up 23% to 14.7 million visitors. led the category with 1.2 million visitors (up 58%), trailed by with 940,000 (up 44%), with 736,000 (up 30%), and with 599,000.

Tax Sites Still Spiking

Tax sites ranked as the fastest-growing category, a position it also held in December. More than 30.7 million Americans visited a Tax site in January, up an impressive 357% after rising 29% a month earlier.

According to comScore data, total US internet audience inched down to 220.2 million from about 220.4 million in December.

LinkedIn Jumps in Rankings List

Google Sites ranked again as the #1 property in January with 187.4 million visitors, up slightly from 187.1 in December (see link above). Microsoft Sites retained its #2 ranking with 179.2 million, up about 1% from 177.3 million, ahead of Yahoo, which showed marginal gains from 169.5 to 177.2 million. (163.5 million) and Amazon (110 million) rounded out the top 5 properties. rose 8 positions to rank #29 with 36.8 million visitors, while Everyday Health, which assisted consumers in their New Year’s quests to become healthier, jumped 10 positions to #38.

AOL Takes #2 Ad Focus Ranking

comscore-top-ad-focus-rankings-jan2012.jpgGoogle Ad Network led the January Ad Focus ranking with a reach of 92.9% of Americans online, unchanged from December. AOL Advertising moved into the second position with 85% reach, up 1% from 84.1% the previous month, overtaking Yahoo! Network Plus, which remained unchanged at 84.8%. ShareThis (82.4%) moved into the fourth spot, while AT&T AdWorks fell to fifth (82.3%).

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