3 in 4 B2B Marketers Are Planning Hybrid Events — Here Are Their Perceived Challenges
2020 saw B2B marketers increase their use of online events and webinars. But as face-to-face contact resumes, more are...
Top 5 Auto Brands by Share of Market Interest Online – August 2007
September 27, 2007
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How Are Americans Using Voice Assistants?
With an increase in ownership of Smart Speakers over the past few years the use of voice assistants has become a...
These Are the Most Loved Brands on Social Media Over the Past Year
The most loved brands on social media over the past year (April 2020 through April 2021) are heavily represented by...
Agencies Confirm Clients Still Want Help with Strategy
In the past marketers have turned to agencies for advertising and content creation, but a growing number are looking...
What Are the Big Trends in Local SEO?
Navigating algorithm updates, platform changes, and new technology appear to be concerns for local marketers this...
Majority of US Households Said to be SVOD “Super Stackers”
More Americans are “stacking” subscription video-on-demand services (SVOD). While 84% of internet users have access to...
What Baby Boomers Want from Brands
Baby Boomers still hold a significant portion of purchase power in the US. Approximately 1 in 6 Americans is...
B2B Marketers Deal with Range of Measurement Challenges
Being able to prove marketing performance and impact is critical, yet only about 1 in 7 (15% of) B2B marketing...
US Online and Traditional Media Advertising Outlook, 2021-2025
PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that...
CMOs Expected to be CX Champions
With more customers opting to go multi-channel, customer experience (CX) has become a top priority for businesses....
Amazon Prime Members to Keep Buying From Brands They First Tried During the Pandemic
The pandemic impacted the brands consumers chose to purchase from. While some stopped purchasing from brands they used...
In May, People Spent More TV Time Streaming than Watching Broadcast
With the number of subscription video services now exceeding the number of people in the US, it’s no surprise that May...
Majority of B2B Buyers Say Their Purchase Timelines Have Increased
While one-third of B2B executives report that the current environment has caused their organization to escalate some...
Most Valuable Brands Enjoy Record Growth
The value of the world’s most valuable brands has grown considerably this year. This is per the latest Top 100 Most...
US B2B Trade Show Market Forecast This Year to Be Less Than Half Its 2019 Level
Prior to the pandemic, trade shows accounted for almost one-fifth (17.3%) of the total B2B market’s revenue in the US....
4 in 10 Americans to Up Spend on Beauty and Grooming Products
Some 67% of US adults think that advertising is an important influence when it comes to choosing beauty and grooming...
How Are Marketers Using Social Data?
Social media usage has grown since the start of the pandemic, providing a plethora of opportunities for marketers who...
US Adults Most Likely to Learn About 5G from Ads
As 5G rolls out across the US, about 1 in 5 (22% of) Americans are getting the bulk of their information about the...
US Adults to Spend Almost As Much Daily Time on Their Mobiles As on TV and Radio, Combined
Last year, the combined time spent with traditional and digital forms of media increased in the US. This is according...
7 in 10 C-Suite Leaders At Least Moderately Confident in the Marketing Team to Drive Growth This Year
Last year, marketers were tasked with retaining and connecting with customers at a time when many marketing budgets...