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[New in this year’s edition: More audience sizing data and a series of cheat sheets providing quick media comparisons across all demographic variables!]



Marketing is increasingly about connecting with target audiences. Amidst an expanded – and more fragmented – media environment, understanding the demographic composition of media channels is growing more critical to marketers’ success.

This Debrief presents essential up-to-date data for marketers by exploring the US adult audience profile of various media types across key segments. In other words: this is an essential piece of your strategy and planning toolkit.

By analyzing a host of media channels, the study identifies similarities and differences between media types and provides perspectives as to how their audience profiles are changing.

In the report, you’ll find the audience breakdown of the following media by age, household income, and race/ethnicity (Hispanics and non-Hispanic Black):


  • Broadcast TV
  • Cable TV
  • Online TV


  • Terrestrial Radio
  • Online Radio


  • National Newspapers
  • Local Newspapers
  • Online Newspapers
  • Monthly Magazines
  • Online Magazines

Social Media

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest

The 56-page study – which contains 48 charts – also includes an array of cheat sheets that provide quick comparisons of online and offline media channels across the demographic variables.

As always, this study comes with a 100% satisfaction guarantee: if you don’t find the data useful, simply let us know and we’ll refund you your purchase.

[2015 EDITION] US Media Audience Demographics

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