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Marketing is becoming increasingly focused on audiences. As a result, an understanding of the demographic composition of media channels is now critical to marketers’ success.

This Debrief presents essential up-to-date data for marketers by exploring the US adult audience profile of various media types across key segments. In other words: this is an essential piece of your 2015 planning toolkit.

The report provides fascinating insights about the media that most appeal to key segments such as youth and affluents and brings a data-driven perspective to discussions such as the “graying” of the TV audience.

By analyzing a host of media channels, the Debrief identifies similarities and differences between traditional media, how their audience profiles have changed over the past 5 years, and how they compare with their online equivalents.

In this Debrief, you’ll find the audience breakdown of the following media by age, household income, and race/ethnicity:


  • Broadcast TV
  • Cable TV
  • Online TV


  • Terrestrial Radio
  • Online Radio


  • National Newspapers
  • Local Newspapers
  • Online Newspapers
  • Monthly Magazines
  • Weekly Magazines
  • Online Magazines

Social Media

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest

The 49-page Debrief – which contains 40 charts – also includes a handy cheat sheet that lists the top-indexing groups for each media type, as well as data sizing up the majority of these media channels by overall reach.

We think that this Debrief sells itself (shouldn’t we?), but here’s our value guarantee: if you can find this breadth of data (and the latest available from leading providers) for free, we’ll refund you your money. If you can find it, analyze it, and chart it in less than a couple of hours (~$100 of your time), we’ll hire you!

[Debrief] US Media Audience Demographics

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