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Get up to speed with key trends surrounding the CMO’s position in the organization:

1. Average CMO Tenure
2. CMO Tenure & Age, Compared to the C-Suite
3. The Activities That Marketing Leads in the Organization
4. CMOs Drive Brand Purpose
5. CMOs on Marketing’s Role in Innovation
6. How CMOs Would Prefer to Spend Most of Their Time
7. CMOs’ Self-Professed Greatest Strengths & Weaknesses
8. How Digital’s Growth Has Changed CMOs’ Responsibilities
9. The Most Important Traits of An Effective CMO
10. CMOs’ Expanding Influence in the Organization
11. The Evolving Role of the CMO

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11 Things To Know About The CMO Role (PPT – $19)

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