January Searches up 7% over December

February 19, 2009

This article is included in these additional categories:

Analytics, Automated & MarTech | Paid Search | Search Engine Optimization

Americans conducted 13.5 billion core searches in January, up 7% from December 2008, according to comScore’s monthly qSearch analysis of the US search marketplace.

Among the search engines tracked by comScore, Google Sites led the US core search market in January with 63% of the searches conducted, followed by Yahoo Sites (21%), Microsoft Sites (8.5%), AOL LLC (3.9%) and Ask Network (3.7%).


The percentage of searches on Google and Ask Network were both down slightly, while the percentage of searches on Yahoo, Microsoft and AOL all increased in January vs. December.

In terms of number of searches, Google Sites handled 8.5 billion core searches, followed by Yahoo Sites with 2.8 billion, and Microsoft Sites with 1.1 billion.


In the comScore January 2009 analysis of the top properties where search activity is observed, Google Sites led with 11.7 billion searches, up 5% vs. December. Yahoo Sites ranked second with nearly 3 billion searches, followed by Microsoft Sites (1.2 billion) and AOL LLC (781 million).


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