Google Extends US Search Lead in August

September 19, 2008

This article is included in these additional categories:

Paid Search | Search Engine Optimization

Americans conducted 11.7 billion core searches in August, nearly unchanged from July, as Google Sites extended its lead in core* search market share by 1.1%age points, according to the monthly comScore qSearch analysis of the US search marketplace.

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Google Sites led the US core search market in July with 63% of the searches conducted, up from 61.9% in July, followed by Yahoo Sites (19.6%), Microsoft Sites (8.3%), Ask Network (4.8%), and AOL LLC (4.3%). (Also see related chart of August search share.)

Core Search Queries

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Americans conducted 11.7 billion searches at the core search engines, nearly identical to the number of core searches conducted in July. Google Sites handled 7.4 billion core searches (up 2%), followed by Yahoo Sites with 2.3 billion and Microsoft Sites with 977 million.

Expanded Search Rankings

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Among all properties where search activity takes place, Google Sites led with 10.2 billion searches in August, a 2% increase from July. Yahoo Sites ranked second with 2.4 billion searches, followed by Microsoft Sites with 1 billion and AOL LLC with 839 million.

* Core search data based on the five major search engines, including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

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