Google Gets 71% of US Searches in August

September 10, 2008

This article is included in these additional categories:

Paid Search | Search Engine Optimization

Google accounted for 71.01% of all US searches in the four weeks ended August 28 – the most ever, and 11% more than its share in?August 2007, Hitwise announced. Yahoo Search, MSN Search and Ask.com received, respectively, 18.26%, 5.32% and 3.45% of searches.

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Only Google recorded an increase in search share both from the previous month and the year-earlier period.

The remaining 46 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.95% of US searches.

Search Traffic to Key US Industries

Search engines – and Google in particular – remain the primary way for users to navigate to key industry categories.

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From August 2007 to August 2008, Entertainment, Business and Finance, Sports, Online Video and Social Networking categories showed double-digit increases in their share of traffic coming directly from search engines.

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