Google at All-Time High of 67% of US Searches, Up 5% YOY; Ask.com Up 18%

April 8, 2008

This article is included in these additional categories:

Paid Search | Search Engine Optimization

Google accounted for 67.25% of all US searches in the four weeks ended March 29, 2008 – the highest proportion of searches it has ever achieved, and up some 5% from a year earlier, when it accounted for 64.13% of searches, according to Hitwise.

Yahoo Search, MSN Search and Ask.com received, respectively, 20.29%, 5.25% and 4.09% of US searches in March. The remaining 46 search engines in the Hitwise Search Engine Analysis Tool together accounted for 1.72% of US searches.

hitwise-search-engine-market-share-march-2008.jpg

Ask.com was up 18% year-over-year, though down from the previous month. Yahoo and MSN were both down month-over-month as well as year-over-year.

Search Traffic to Key Industries

Search engines remain the primary way for internet users to navigate to various key industry categories.

hitwise-search-engine-traffic-to-key-categories-march-2008.jpg

From March ’07 to March ’08, the Travel, Entertainment, Business and Finance and Sports categories increased by double digits their share of traffic coming directly from search engines.

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