Bing, AOL Gain Significant YOY Query Volume

October 19, 2011

This article is included in these additional categories:

Analytics, Automated & MarTech | Brand Metrics | Data-driven | Paid Search | Search Engine Optimization

compete-search-sep-11-oct-111.JPGThe Bing and AOL search engines both experienced dramatic surges in search query volume between September 2010 and September 2011, according to data released in October 2011 by Compete. Bing reported 1.87 billion search queries in September 2011, which was a 3.3% decline from 1.93 billion in August 2011 but a 42.4% increase from 1.31 billion in August 2010.

Meanwhile, AOL had 126 million search queries in September, down 8.7% from 138 million the prior month but up 40% from 90 million the prior year. Google led all search engines with 8.52 billion search queries, down 1.5% from 8.65 billion the previous month and up 6.4% from about 8 billion the previous year. Number two Yahoo had about 2 billion search queries, a 6.7% month-over-month decrease from 2.15 billion queries but a 14.7% year-over-year increase from 1.75 billion queries.

Google-powered, Bing-powered Volume Up YOY

Google-powered search queries (including Google and AOL) totaled about 8.64 billion, down 1.5% month-over-month but up 6.8% year-over-year. Bing-powered search queries (including Bing and Yahoo) totaled about 3.88 billion, a 5.1% month-over-month drop but a 26.6% year-over-year gain.

In total, US web users performed about 12.52 billion search queries in September, down 2.7% from 12.88 billion in August but up 12.2% from 11.16 billion in September 2010.

Google Gains, Bing Has Flat M-O-M Share

Google held 68% US search market share in September, up slightly from 67.2% the prior month and down 5% from 71.7% the prior year. Bing, in turn, maintained a flat 15% share on a month-over-month basis and gained 27% on a year-over-year basis from 11.8%.
Yahoo held 16% of the US search market, slightly less than 16.7% in August and slightly more than 15.7% in September 2010. AOL reported minimal month-over-month or year-over-year fluctuation with its 1% share.

Google-powered share results were almost identical to Google results, since AOL’s share is so small, while Bing-powered share of 31% was down slightly from 31.7% the prior month but up 13% from 27.5% the prior year.

comScore: Yahoo, AOL Reverse Query Performance

US search providers Yahoo and AOL reversed their August 2011 core search query performance, when Yahoo increased its total 5% and AOL decreased its total 9%, in September 2011, according to comScore qSearch data. Yahoo’s total core search queries dropped 8%, from 3.61 billion to 3.32 billion, while AOL’s jumped 16%, from 229 million to 265 million.

Number one provider Google, number three Microsoft and number four Ask Network reported little or no month-over-month change in core search queries. The top five providers maintained their rankings from the previous month.

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