‘Facebook’ Top Searched Term for 2009; Google Top Website

December 22, 2009

This article is included in these additional categories:

Analytics, Automated & MarTech | Paid Search | Search Engine Optimization

“Facebook” was the top-searched term in the US in 2009, accounting for 0.67% of all internet searches, according to an analysis of the year’s top 300 search terms by Experian Hitwise, which also found that four variations of the popular social networking site were among the top-25 terms.

This year marks the first year that Facebook has captured the #1 spot, and the fourth straight year that social network search terms have topped the “most-searched” list, Experian said. In 2008, MySpace held the #1 slot.


Facebook moved up from the #10 spot in 2008. MySpace was the second most-searched term in 2009, followed by Craigslist, YouTube and Yahoo Mail. Analysis of the search terms reveals that social networking-related continue to dominate the results, accounting for 2.48% of the top 300 searches.

Adding up common search terms – e.g., facebook and facebook.com – Facebook terms accounted for 1.09% of all searches. MySpace terms accounted for 1.02%, Yahoo terms accounted for 0.95%, Google terms accounted for 0.63%, and Craigslist terms accounted for 0.62%.

Google Top-Visited Website

N0t surprisingly, Google was the top-visited website for the second straight year, and accounted for 6.70% of all US visits between January and November 2009. Yahoo Mail accounted for 4.44% of visits, followed by Facebook (4.26%), Yahoo (3.36%) and MySpace (3%).


Adding up common properties? -? e.g., yahoo.com and mail.yahoo.com – Yahoo properties accounted for 10.60%? of all US visits. the analysis found. Google properties accounted for 9.93%, and Facebook properties accounted for 4.26%.

The top 50 websites accounted for 39% of all US visits between January and November 2009, Experian reported.

A similar analysis by The Nielsen Company – which employed a different methodology – also found Google to be the top web brand in 2009. In Nielsen’s ranking, Google was followed by Yahoo, MSN/Windows Live/Bing, YouTube and Facebook.

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