While US searches increased 3% month-over-month in August 2009, total searches on Microsoft search sites grew 22.1% over July, making Bing the fastest growing search provider among the top 10, according to monthly search rankings from The Nielsen Company.
Though Google Search remained as the #1 search provider and grew 2.6% to 7.0 billion searches with a 64.6%? share, the share of searches for Bing increased from 9.0% in July to 10.7 % in August.
Despite July gains, #2 search provider Yahoo Search declined 4.2% for the month, and now holds a 16% share.? Comcast Search, which was the fast-grower in July, saw the steepest decline in August – a month-over-month decrease of 21.6%.
The total number of US searches conducted at the top search providers topped 10.8 billion in August.
Similar data from comScore for July 2009 revealed that Google commanded a 64.7% share of the US search market. Bing took a 8.9% share of the market last month in comScore’s rankings.
About the data: Nielsen’s MegaView Search data – including total searches, unique searchers, search share, and all other search figures – cannot be trended with search results prior to June 2009 because of recent methodology changes.