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This Activate Marketing Services study, produced by MarketingCharts, uncovers the levels of success that B2B marketers achieved despite the challenges of 2020; the strategies and tactics they are using and changing; and their views of the future.
This 54-page study, containing 45 charts, details the audience breakdown of several major online (new this year – TikTok!) and offline media channels, by age group, household income and race/ethnicity.
The top 10 B2B marketing charts of H1 2020, plus a bonus section of 5 demand generation charts.
This deck provides insight into content marketing from the perspectives of both the buyer and the marketer. Discover the most popular charts of 2019 that can help enrich your approach to B2B marketing, with further insights covering budgets, metrics, and emerging processes.
This 54-page study, containing 45 charts, details the audience breakdown of several major online and offline media types, by age group, household income and race/ethnicity.
Get up to speed with key trends surrounding the CMO’s position in the organization – PDF edition.
