Source: Salesforce
Notes: The most commonly used email campaign types aren’t always the most effective, according to a Salesforce survey of almost 4,000 marketing leaders worldwide. Loyalty and exclusive deal campaigns, both in the top quartile of campaigns by usage, were rated as the most effective by their users, but were closely followed in perceived effectiveness by social selling and mobile opt-in campaigns, both of which are in the bottom rung in terms of current usage.
The full list of email tactics used by marketers and their perceived effectiveness can be found in the study, available here.
Related: Email Marketers’ Most Important Initiatives in 2016
About the Data: The results are based on a survey of 3,975 full-time marketing leaders (not limited to Salesforce customers) in the U.S., Canada, Brazil, U.K., France, Germany, Netherlands, the Nordics, Japan, and Australia. Survey respondents encompassed marketers in B2C (26%), B2B (29%), and B2B2C roles (45%) across a variety of industries and company sizes.
