How Marketers Are Planning to Accelerate Personalization Strategies

February 12, 2016

This article is included in these additional categories:

Analytics, Automated & MarTech | Customer-Centric | Data-driven | Digital | Personalization | Social Media

CMOCouncilMicrosoft-Marketers-Plans-Accelerating-Personalization-Strategies-Feb2016Source: CMO Council / Microsoft[download page]

    Notes: Marketers will be turning to analytics and lifecycle management tools (49%) and personalization platforms (47%) to accelerate their personalization strategies in the coming year, reports the CMO Council in a recently-released study. Comprehensive journey mapping (44%), predictive analytics (41%), and social listening are also popular strategies per the report, which also finds that only 26% of respondents are totally confident that their current personalization strategies will create longer lasting customer relationships.

      Related: How Are Companies Building Content Personalization Capabilities?

        About the Data: The results are based on a survey of 179 senior marketers, roughly one-third of whom are from organizations with at least $1 billion in revenues. Almost half (48%) are from primarily B2B organizations, with another 34% from hybrid (B2B2C) businesses.

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