Paid Search Trends in Q4 2015

February 3, 2016

This article is included in these additional categories:

Digital | Paid Search | Spending & Spenders

MC-Paid-Search-Trends-in-Q4-Feb2016Sources: IgnitionOne [download page], Adobe, Merkle|RKG [download page], Kenshoo

    Notes: Search advertising continued to show strong growth in Q4 in the US, with double-digit increases in spending and clicks reported by IgnitionOne and Merkle|RKG. Globally, Kenshoo indicates that clicks were up 32% year-over-year, driven in part by a 17% increase in click-through rates..

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