Media Inflation Estimates for 2016

January 11, 2016

This article is included in these additional categories:

Broadcast & Cable | Digital | Display & Rich Media | Magazines | Mobile Phone | Newspapers | Out-of-Home | Paid Search | Radio | Spending & Spenders | Tablet | TV Advertising | Video

Source: Havas Media [pdf]

Notes: Newer digital media channels are expected to see modest price inflation this year, with CPM growth dampened due to a continued abundance of supply, according to a recent report from Havas Media, which projects a 1% increase for both online video and mobile. Among traditional media, both spot TV (+13%) and spot radio (+3%) are expected to see stronger CPM growth this year due to election year political ad spending.

Meanwhile, CPM growth is expected to be slower this year than in years past for newspapers and national broadcast TV.

Related: Advertising Channels With the Largest Purchase Influence on Consumers

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