For Enterprise-Class Advertisers, Mobile Outpacing Desktop in Click Rates

November 16, 2015

Marin-Enterprise-Advertiser-CTRs-by-Channel-Device-in-Q3-Nov2015Source: Marin Software [download page]

    Notes: Click-through rates for search, social and display ads were higher on smartphones and tablets than on desktops in Q3, according to a Marin Software analysis of its Advertiser Index, which consists primarily enterprise-class marketers with more than $1 million in annual spending on paid search, display and mobile. The results show that smartphones’ share of impressions, clicks, spend and conversions are growing at the expense of desktops and tablets across paid search and display. And while search and social conversion rates lag on mobile, they are higher than desktops for display advertising.

      Related: Paid Search Trends in Q3 2015

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