Paid Search Trends in Q3 2015

November 2, 2015

This article is included in these additional categories:

Digital | Paid Search | Spending & Spenders

MC-Paid-Search-Trends-in-Q3-Oct2015Sources: IgnitionOne [download page], Adobe, Merkle|RKG [download page], Kenshoo

    Notes: Search ad spend continued to show strong growth in Q3 both in the US and globally, according to recent reports, building on a first half of the year in which search accounted for half of all US digital ad spending. Click-through rates also grew by double-digits on a year-over-year basis, while costs-per-click were up in the US.

      Related: Top Search Ad Position More Important on Mobiles Than Desktops

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