Source: Hanapin Marketing [download page]
Notes: PPC advertisers believe that conversion rate optimization (75%) and social advertising (74%) will be the most important aspects of the digital marketing industry for them in the next 12 months, according to Hanapin Marketing’s latest annual survey. These were also the most important aspects for brands over the last 12 months, although for agencies social ads and specialized targeting were most important. The results also indicate a heavier focus on social commerce for agencies than brands.
In terms of the most important PPC channels, text ads (91%), remarketing ads (80%) and mobile ads (71%) are the most oft-cited, while a majority also see display network ads (54%) as being important. Social networking ads (40%), programmatic (33%) and native (25%) are considered less important for now.
About the Data: The Hanapin Marketing results are based on a survey of hundreds of search marketing professionals who are influencers and decision-makers from a variety of brands and digital marketing agencies. Some 55% are managers within their company, and 59% are spending at least $1 million annually on PPC.