Source: Ooyala [download page]
Notes: Online video viewers using mobile phones spent two-thirds of their viewing time in Q2 with content less than 10 minutes in length, according to Ooyala’s latest quarterly study. Desktops were also primarily used for short-form content (60% of time), though the same wasn’t true for tablets or connected TVs, for which a majority of viewing time was spent with content in excess of 10 minutes in length. For the quarter, about half of time spent watching video on connected TVs was for content 30 minutes or longer.
That was the largest share of any device, with content of that length accounting for only 23% of mobile phone viewing time.
Separately, the report notes that mobile devices accounted for 44% of video plays in Q2.
About the Data: The Ooyala report reflects the anonymized online video metrics of the vast majority of Ooyala’s 500+ customers, whose collective audience of hundreds of millions of viewers spans nearly every country in the world. Ooyala’s ad serving platform managed over 1.2 billion ad impressions in May 2015.