SMBs’ Planned Digital Services Purchases

June 24, 2015

Borrell-SMBs-Planned-Digital-Services-Purchases-Jun2015Source: Borrell Associates [download page]

    Notes: More than 7 in 10 US SMBs are buying some type of digital services today, reports Borrell Associates by way of a survey of 7,224 SMBs in the US, and SMBs are more likely to be planning to spend on digital services than on digital advertising this year, per the study’s results. The services most commonly planned for purchase this year revolve around the website – design and maintenance (39%), hosting and support (38%) and SEO (29%). Still, more than one-quarter plan to invest in social media management services, and more than 1 in 10 will purchase mobile media management (12%) and online video production (11%) services.

      Related: SMBs Still Consider W-O-M Most Effective, But Online Marketing Perceptions Improve

        About the Data: The results are based on a survey of 7,224 SMB media buyers, 52% of which have at least 10 employees. Some 74% are independently owned, and 71% have less than $2 million in revenue.

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