More Than 4 in 10 Webinar Registrants View On-Demand

June 11, 2015

This article is included in these additional categories:

Content Marketing | Digital | Video

ON24-Webinar-Registration-Benchmarks-2013-2014-Jun2015Source: ON24 [download page]

    Notes: The percentage of webinar registrants who attend live has consistently hovered in the 35-45% range for marketing webinars, according to ON24’s latest webinar benchmark report. What hasn’t remained steady is the percentage who registered for a live event but viewed it on-demand, with this figure climbing from 21.7% in last year’s report to 43% in this year’s edition. Also of note, of all webinar registrants analyzed, 20.6% registered after the live event had ended, up slightly from 18.5% in last year’s study.

      Related: B2B Marketers on Popular Lead Gen Channels and Successful Tactics

        About the Data: The data is based on 9,375 webinars from a cross-section of 500+ organizations held between January and December 2014.

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