Source: ON24 [download page]
Notes: The percentage of webinar registrants who attend live has consistently hovered in the 35-45% range for marketing webinars, according to ON24’s latest webinar benchmark report. What hasn’t remained steady is the percentage who registered for a live event but viewed it on-demand, with this figure climbing from 21.7% in last year’s report to 43% in this year’s edition. Also of note, of all webinar registrants analyzed, 20.6% registered after the live event had ended, up slightly from 18.5% in last year’s study.
About the Data: The data is based on 9,375 webinars from a cross-section of 500+ organizations held between January and December 2014.