Top US Markets by SVOD Penetration

January 28, 2015

This article is included in these additional categories:

Digital | Video

Nielsen-Top-US-Markets-by-SVOD-Penetration-Jan2015Source: Nielsen [download page]

    Notes: Washington, DC and San Francisco are the leading US markets by subscription video-on-demand (SVOD) penetration, with 52% of households in each having access to Netflix, Amazon Instant Video or Hulu Plus as of November 2014. That’s according to a recent report from Nielsen, which notes that 42% of US households have access to at least one service, with Netflix remaining easily in the lead (36% of households), ahead of Amazon (13%) and Hulu (6%). Some services are more popular in some markets than others: San Francisco (48%) edges Washington, DC (47%) in Netflix penetration, while Washington, DC (24%) takes the lead over Seattle (23%) in Amazon Instant Prime penetration, with San Francisco further back (18%). Seattle, meanwhile, has the largest share (9%) of homes with access to Hulu Plus.

      Related: Netflix Paid Streaming Subscriber Count, Q1 2012-Q4 2014

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