Email Marketers Generally Optimistic About Channel’s Future Role

January 16, 2015

This article is included in these additional categories:

Digital | Email

Mailjet-Email-Marketers-on-Email's-Future-Use-Jan2015Source: Mailjet

    Notes: There have been various prognostications of email’s pending demise, even as the channel continues to prove effective for marketers. Email marketers themselves don’t appear to be overly worried, though, according to a Mailjet-commissioned study. Indeed, 4 in 10 respondents feel that email’s role will either greatly (14%) or somewhat (26%) increase over the next 5 years as part of their marketing strategy, twice the share who see its role as either somewhat (18%) or greatly (2%) decreasing. Interestingly, respondents from smaller companies (1-499 employees) are in fact more likely to see email’s role as decreasing (32%) rather than increasing (25%), though these respondents made up only a small minority of the survey’s sample.

    Overall, two-thirds of respondents report that email is very or extremely important to their current strategy, while almost three-quarters see transactional emails as important.

      Related: [Debrief] Why Consumers Open Brand Emails

        About the Data: The survey was fielded among 308 respondents from the US, France and Germany with decision-making authority for email marketing, who hail from organizations sending upwards of 500,000 emails to current and/or potential customers per month as part of their marketing efforts or transactional/business email. The survey was conducted by Radius Global Market Research.

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