How Do US Consumers Discover Online Information and Websites?

December 22, 2014

Forrester-How-US-Consumers-Discover-Websites-Dec2014Source: Forrester Research, Inc. 2014 [download page]

    Notes: Organic search remains the leading method by which US adults find online information and websites, per results from a Forrester Research survey. Some 36% of respondents indicated that they typically found the online information or websites they visited during the prior month through organic search results, beating out Facebook (25%), TV ads (23%) and TV shows or news stories (21%). The study notes that TV ads and news stories have risen in prominence from years past as online information discovery methods.

      Related: Organic Search Said to Drive Vast Majority of B2B Traffic

        About the Data: The results are based on Forrester’s North American Consumer Technographics Media And Advertising Online Benchmark Recontact Survey, 2014. The survey was fielded among 4,631 US online adults (18+).

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