Notes: More than one-third (35%) of American women report having become more concerned about their online privacy over the past year, and those security concerns extend to their social sharing behaviors, as 29% report having become more careful about what they share on social media. Those figures are significantly elevated among women in China (52% and 39%, respectively) and Brazil (44% and 61%, respectively). The report notes that 1 in 10 Millennial women have “gotten in trouble” over social media posts, and that many women find topics such as religion, politics and sex to be taboo for sharing.
About the Data: The data is based on a survey of more than 4,300 men and women ages 21-69 in the US, UK, China, and Brazil. US respondents must have at least $25,000 in annual household income, and similar income thresholds were established in each country.