How Frequently Are Top Brands Tweeting?

November 24, 2014

This article is included in these additional categories:

Digital | Social Media | Top Brands

SimplyMeasured-Tweet-Frequency-Interbrand-100-in-Q3-Nov2014Source: Simply Measured [download page]

    Notes: 98 of the Interbrand 100 companies have a Twitter account, and 94 tweet at least once a day, per Simply Measured. Roughly half tweeted 1-5 times per day (including @replies and Retweets), according to the analysis of Q3 2014 activity, and 29% tweeted more than 10 times daily. Excluding @replies and Retweets, 77% of brands tweeted 1-6 times per day, while only 4% tweeted at least 10 times a day. Are they wasting their time? Forrester Research thinks so, suggesting that marketers concentrate instead on platforms with high engagement rates, such as Instagram.

      Related: [Cheat Sheet] Brand Post Engagement on Instagram

        About the Data: The Simply Measured study looks at the Twitter activity of the Interbrand 2014 Top 100 Brands during Q3 2014.

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