Viewable Video Ad Completion Rate in Q3? Just 20%

November 24, 2014

This article is included in these additional categories:

Digital | Video

IntegralAdScience-Viewable-Video-Ad-Completions-in-Q3-Nov2014Source: Integral Ad Science

    Notes: While more than three-quarters of video ads were played to completion in Q3, just 1 in 5 overall were actually in view to the users, reports Integral Ad Science in its latest Media Quality Report, based on an analysis of billions of impressions measured daily. Separately, the report notes that viewability for display impressions ranged from 36.7% (networks and exchanges) to 53.4% (publishers), while 3 in 10 video impressions were viewable.

      Related: Online Video Ad Viewability, by Publisher Type

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