Original Programming Grows in Popularity With Netflix Users

November 24, 2014

This article is included in these additional categories:

Boomers & Older | Digital | Video | Youth & Gen X

Centris-Netflix-Users-Original-Programming-Nov2014Source: Centris Marketing Science

    Notes: Some 72% of Netflix subscribers claim to have watched Netflix originals as of Q3, up from 61% in Q2 and 57% in Q1, per Centris Marketing Science. While 18-34-year-olds (76%) are most likely to have watched any Netflix originals, 6 in 10 subscribers aged 55 and up have also watched them as of Q3. The extent to which Netflix becomes a destination for original programming rather than licensed content has important implications for the future of TV.

      Related: [Debrief] TV in Context: Viewing Trends, Ad Spending, and Purchase Influence

        About the Data: The data is based on the responses of Netflix subscribers included in the Centris Evolution of Video Tracking Study in Q1 2014 (n=1,282) and Q3 2014 (n=2,080). Data are weighted for projection to total US Internet households.

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