Push Message Click Rates, by Length and Time of Day

November 12, 2014

This article is included in these additional categories:

Digital | Mobile Phone | Tablet

Localytics-App-Push-Message-Click-Rates-Nov2014Source: Localytics

    Notes: App push messages sent during the week have on average 66% higher click-through rates than those sent on the weekend, reports Localytics in an analysis of more than 100 million push messages. The analysis also finds that while most apps send their push messages in the evening, engagement (in the form of click rates) is highest in the afternoon (from 12-5PM). Meanwhile, shorter messages have a far higher click rate (defined as the percentage of users who click the push message when they receive it) than longer messages. A similar result has been found with click rates on shorter email subject lines.

      Related: Retention Rate Almost Twice as High For App Users Receiving Push Messages

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