Mobile Ad Click, Conversion Rates Seen Higher Among Women

October 28, 2014

This article is included in these additional categories:

Connected Device Comparisons | Digital | Men | Mobile Phone | Tablet | Women

AppLovin-Mobile-Ad-Behavior-by-Gender-and-Platform-Oct2014Source: AppLovin

    Notes: Women are more likely than men to click on mobile ads, and they also sport higher conversion rates and average purchase values, finds AppLovin in an analysis of more than one billion data points in July. That trend holds true across both Android and Apple operating systems, per the report. Separately, while click rates are higher on Android than iOS, iOS users convert at a greater rate and spend more when they do.

      Related: Mobile Ad Response Seen Differing by Gender, Platform

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