Instagram Use Remains Heavily Concentrated Among Youth

September 30, 2014

This article is included in these additional categories:

Boomers & Older | Digital | Global & Regional | Social Media | Teens & Younger | Youth & Gen X

GWI-Age-Distribution-Active-Instagram-Users-Sept2014Source: GlobalWebIndex (GWI)

    Notes: 1 in 5 internet users around the world aged 16-64 have an Instagram account as of Q2 2014, says GWI, up from 15% in the year-earlier period. Among active Instagram users in that age range, 41% share are in the 16-24 bracket and another 35% share are in the 25-34 demo, per the study. Previous research has found a similar skew towards young adults in the US, although the age distribution tends to be slightly older among its tablet users.

      Related: [Cheat Sheet] Brand Post Engagement on Instagram

        About the Data: GWI surveys 170,000 individuals in 32 countries across 4 waves each year

        45th Parallel Design Ad

        Explore More Charts.

        Pin It on Pinterest

        Share This