How Consumers Respond to Irrelevant Brand Communications

September 29, 2014

This article is included in these additional categories:

Brand Loyalty & Purchase Habits | Digital | Email | Privacy & Security | Social Media

Gigya-Consumer-Response-Irrelevant-Brand-Communications-Sept2014Source: Gigya

    Notes: Two-thirds of survey respondents (aged 18-55) said they have at some point unsubscribed from a company’s email list after it sent them irrelevant information or products, the leading response among those identified. A significant proportion of consumers also claim to have ignored future communications from a company (43%) or stopped visiting a company’s website or mobile app (32%) on the basis of having received irrelevant communication.

      Related: Consumers Don’t Just Ignore Irrelevant Marketing Messages”¦

        About the Data: The survey was conducted by OnePoll among 2,000 US adults aged 18-55.

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