Brands Report Adoption of Data-Driven TV Ad Campaigns

September 17, 2014

This article is included in these additional categories:

Digital | Programmatic & RTB | TV Advertising | Video [download page]

    Notes: Brands surveyed for the report (limited to video ad buyers) estimate allocating 60% of their video budgets to programmatic channels versus traditional or direct publisher sales. And it appears that they’re extending their use of data-driven practices to linear TV, too, as 43% say they currently use some form of automated or data-driven process to drive traditional TV transactions.

      Related: [Debrief] TV in Context: Viewing Trends, Ad Spending, and Purchase Influence

        About the Data: The data is based on a survey of more than 350 media and marketing professionals.

        45th Parallel Design Ad

        Explore More Charts.

        Pin It on Pinterest

        Share This