6 in 10 Netflix Subscribers Have Watched Its Original Programming

August 26, 2014

This article is included in these additional categories:

Boomers & Older | Digital | Video | Youth & Gen X

Centris-SVOD-Subscribers-Original-Programming-Aug2014Source: Centris Marketing Science

Notes: Netflix’s acclaimed forays into original programming are reaching subscribers, with 6 in 10 Netflix subscribers claiming to have ever watched original programming from the subscription video-on-demand (SVOD) service. While this figure is higher among Millennial subscribers (18-34; 68%), a majority of subscribers aged 55 and older have also watched original programming. Meanwhile, fewer Hulu Plus (46%) and Amazon Prime (27%) subscribers have watched original programming on those services.

Related: [Debrief] TV in Context: Viewing Trends, Ad Spending, and Purchase Influence

About the Data: The results are based on Centris National Tracking Study data collected in Q2 2014, with a total sample size of 30,000 households and weighted for projection to all US households.

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