More Than One-Third of US Households Now Subscribe to an SVOD Service

August 25, 2014

This article is included in these additional categories:

Digital | Video

Centris-US-SVOD-Adoption-Trends-in-Q2-Aug2014Source: Centris Marketing Science

    Notes: Some 35% of US households subscribed to a subscription video-on-demand (SVOD) service during the second quarter of this year, up from 27% during Q2 2013. In fact, roughly 1 in 7 (14%) of households subscribed to multiple SVOD services, up from 11% during the year-earlier period. Netflix remains the most popular service, subscribed to by 30% of US households during the second quarter, ahead of Amazon Prime (12%) and Hulu Plus (7%). Among those households with multiple subscriptions, the Netflix and Amazon Prime combination is the most popular, chosen by 63% of such households.

      Related: [Debrief] TV in Context: Viewing Trends, Ad Spending, and Purchase Influence

        About the Data: The data is based on Centris National Evolution of Video Tracking Study data collected in Q2 2013 and Q2 2014, with a total sample size of 30,000 households in each quarter and weighted for projection to all US households.

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