Source: Nielsen [download page]
Notes: Some 41% of US households owned a tablet in May per Nielsen’s report – with Washington, DC (56%) the top local market by penetration rate, as it was 6 months earlier. Tablet penetration exceeded 50% in three other markets – San Francisco (53%), Atlanta (53%) and Boston (52%) – while approaching the majority threshold in Chicago (48%), New York (47%) and Portland (47%).
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