Top 10 Streamed Titles on SVOD Services

August 13, 2014

This article is included in these additional categories:

Digital | TV Audiences & Consumption | Video

GfK-Top-Streamed-Titles-US-SVOD-Aug2014Source: GfK

    Notes: TV series accounted for all of the top 10 titles streamed during the 13-week survey period in which respondents kept a diary of their viewing on Netflix, Amazon Prime Instant Video and Hulu Plus, with 8 of those 10 programs being cable TV series. This has important implications for the TV industry, consistent with a discussion in the new MarketingCharts Debrief on the TV industry that suggests that legacy TV still has a strong grip on quality content (though that’s loosening – as apparent by the appearances of 2 Netflix shows on the above chart), and that much of online video viewing is driven by a desire to catch up on TV shows.

      Related: [Debrief] TV in Context: Viewing Trends, Ad Spending, and Purchase Influence

        About the Data: The pilot for the GfK SVOD Content Consumption study consisted of parallel surveys conducted with 2,749 UK and 2,866 USA SVOD subscribers. The study consisted of respondents keeping a weekly diary of all viewing on Netflix, Lovefilm/Amazon Prime Instant Video in the UK and Netflix, Amazon Prime Instant Video and Hulu Plus in the USA, with fieldwork running between December 2013 and March 2014.

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